Nonprofit | Anti-Trafficking | Brand Messaging + Storytelling
Established a unified brand voice and messaging framework after eight years of brand evolution. Led a full overhaul across web, email, blog, social, and campaign content—rooted in an ethical storytelling strategy that honored the mission and empowered survivors. My work contributed to increased website traffic, over $350K raised in mass donations, and three award-winning storytelling videos.
NOMI NETWORK
Luxury Upcycling | Sustainable Fashion | Website Copy
Wrote website copy for the Hand Me Up initiative, clarifying the luxury value of upcycling and mending services. Helped position the offering for high-end clients committed to craftsmanship, sustainability, and circular fashion.
jussara lee
Eco-Luxury Womenswear | Product Copy
Created cohesive, brand-aligned product and fabric descriptions that communicated the sustainability story with both elegance and accuracy. Avoided greenwashing while clearly highlighting garment benefits, fit, and function.
IDA+S
FASHION ANGEL WARRIOR
Fashion Consulting | Blog Content Strategy
Developed a high-performing blog and content strategy that boosted traffic by 500% and secured first-page Google rankings. Created content strategy and SEO blogs for both the consultancy and its clients — helping establish FAW as an industry thought leader.
METAMORPHOSE
Graduate Collection | Body-Inclusive Design | Lookbook + Linesheet Copy
Wrote concept-driven copy for the lookbook and line sheet, articulating the collection’s design philosophy and functional innovation. Positioned the work within the context of luxury fashion while emphasizing adaptability and inclusive design principles.
