Nomi Network
Industry: Nonprofit | Human Rights | Women’s Empowerment
Services: Brand Messaging + Storytelling Strategy, Full Website Copy, Ethical Storytelling Policy Development, Blog Content, Email Marketing, Social Media Content Creation, Fundraising Campaign Strategy, Video Story Consultation
Year: 2021-2024
Nomi Network
The Challenge
Nomi Network needed to unify its voice across all communication channels for the first time in its eight-year history. Their existing messaging lacked cohesion and often risked falling into a "savior" narrative that didn’t align with the organization’s values. They sought clear, consistent, and ethical storytelling—alongside a strategy to drive stronger donor engagement and more effective fundraising campaigns.
The Solution
I led the creation of Nomi Network’s first ethical storytelling framework and developed a cohesive brand messaging strategy across web, email, blog, social media, and video content. I also led comms strategy for all fundraising campaigns and collaborated with the design and video teams to create multimedia stories that honored program participants with dignity and empathy.
The results
Increased website traffic by 750% during the 2023 Celebrate HER campaign
Helped raise $81,554 in the See Her THRIVE campaign — exceeding the fundraising goal by over $30,000
Boosted donor engagement with high-converting email and landing page copy
Provided strategic direction and storytelling vision for three Telly Award–winning videos (1 Silver, 2 Bronze)
Strengthened internal team alignment with clear brand voice documentation
JUMP TO A SECTION!
WEBSITE COPY
blogs & articles
Do Your Corporate DEI Initiatives Help Survivors of Human Trafficking?
It’s Time for Garment Workers to Stop Carrying Fashion’s Economic Burden
Dallas Youth Leave Local Hair Salon with Broadened Networks, Fresh Cuts, and Newfound Confidence
Teenage Aparna Secures Tech Internship, Earning Over Half of Her Father’s Government Job Income
email newsletter copy
annual report copy
video storytelling
Three of these videos won Telly Awards in 2024. I collaborated with our contract videography team by contributing creative strategy, story co-production, and cultural sensitivity consultation.
Celebrate Her Campaign | Landing Page Copy
For Nomi Network's 2024 Celebrate HER International Women’s Day campaign, I strategized and produced multimedia content across the landing page, email, social media, blog, and video channels. My content and marketing strategy increased website traffic and helped exceed the $30,000 goal for the second year in a row. A key part of the campaign involved collaborating with our videography team to capture stories from program beneficiaries in India, Cambodia, and the U.S. Three of these four video stories won 2024 Telly Awards, bringing greater exposure to Nomi Network's mission.
Celebrate Her Campaign | Blogs Articles
Celebrate Her Campaign | email copy
Celebrate Her Campaign | Social Media
See Her THRIVE Campaign | Landing Page Copy
In Nomi Network's 2022 See HER Thrive end-of-year fundraising campaign, I strategized and produced multimedia content across the landing page, email, social media, and video channels. My content and storytelling efforts helped the fundraising team exceed their $50,000 goal by over $30,000, raising a total of $81,554.
See Her THRIVE Campaign | email Copy
See Her THRIVE Campaign | SOCIAL MEDIA
See Her THRIVE Campaign | video storytelling
“Kristin is a joy to work with—uniquely creative, calm, strategic, and adaptable. She is a strong writer who champions ethical storytelling, deeply principled and empathetic in a way that allows her to quickly embody the voice of an organization's brand and mission. She is a thoughtful collaborator and finishes what she starts."
— Jessica Pham, VP of Global Operations, Nomi Network
social media content creation + copy