Jussara Lee

Industry: Luxury Fashion | Sustainable Design | Upcycled Fashion

Services: Web Copy for Hand Me Up Launch

Year: 2017-2018

Jussara Lee

The Challenge

Jussara Lee, a pioneer in eco-conscious luxury fashion, was launching Hand Me Up — a new upcycling and mending service designed to reduce fashion waste and promote sustainable consumer habits. She needed help transforming her abstract ideas and values into clear, compelling messaging that reflected her brand’s artisanal ethos and sustainability mission.

The Solution

I collaborated with Jussara to develop web and event copy that introduced Hand Me Up with clarity and emotional resonance. The messaging celebrated craftsmanship, sustainability, and customization—framing upcycling as both a luxury experience and an ethical act. The language was also adapted for social media and email event promotion.

The results

  • Delivered clear, compelling messaging for the Hand Me Up initiative

  • Clarified the brand’s upcycling and mending services through compelling website copy that felt cohesive with the brand’s luxury positioning

  • Contributed to the visibility and success of a holiday Hand Me Up event that was featured in WWD
     (Read the article)

WEBSITE COPY

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 “Whether trying to make sense of my many ephemeral ideas, describing a new business model, or brainstorming how to make the world a better place, Kristin quickly reflected on the potential of all that was thrown in the air and elegantly transformed them into memorable stories."

— Jussara Lee, Founder + Designer, CFDA Member