ALAKO

Industry: Luxury Womenswear | Made in Africa Fashion

Services: Brand Story Development + Consulting, Voice Archetyping, Website Copy, Collection and Product Descriptions, Policy Pages, Launch Email, Blog Post, About Page, Sustainability Copy, Homepage Copy, Brand Values Statements

Year: 2024-2025

Client: Alako

The Challenge

When the founder of Alako approached me, she had already worked with two different copywriters, and neither had successfully captured her unique voice. The results felt cookie-cutter and lacked the soul and vision she was striving to express. She needed brand messaging that felt authentic, aligned, and launch-ready.

The Solution

I led a comprehensive brand discovery process that included a deep-dive call, strategic questionnaires, brand archetype assessments, and competitor analysis. From there, we defined Alako’s tone of voice and messaging principles — building a copy foundation rooted in her unique story, values, and market position. I crafted every word of her launch materials to reflect the richness of her mission and the distinctiveness of her African-made fashion line.

The results

  • Delivered cohesive, soulful messaging across all launch platforms

  • Captured the brand's essence in a voice the founder felt deeply aligned with

  • Provided full-funnel copy for launch, including:

    • Website copy (Homepage, About, Collection, Product Descriptions)

    • Brand values and sustainability messaging

    • Launch blog post and email

    • Policy and FAQ pages

  • Established a messaging foundation the brand can build on across future marketing channels

WEBSITE COPY

I cannot recommend Kristin enough for all your copywriting needs! Her passion and dedication to her work and clients are truly unmatched. Before working with her, I had two unsuccessful attempts with other copywriters. The third time was definitely the charm. Kristin has a unique ability to capture a brand's vision, tone, and message and articulate them clearly and cohesively.

She is patient, thorough, and extremely knowledgeable about all aspects of copywriting. Kristin consistently went the extra mile to ensure we were aligned every step of the way.

I couldn’t have chosen a better partner to help capture the heart of my brand. If you’re looking for a copywriter who delivers exceptional results, look no further!

— Adura Ogunleye, Founder of Alako