Ida&S
Industry: Ethical Fashion | Luxury Womenswear
Services: Product and Fabric Description Copywriting
Year: 2024-Present
Ida&S
The Challenge
Ida+S needed product and fabric descriptions that reflected their brand voice and conveyed the heart behind their designs. They wanted to educate shoppers on their sustainable fabric choices with transparency—without falling into greenwashing.
The Solution
I crafted product and fabric descriptions that captured Ida+S’s sophisticated yet grounded brand voice. Each description clearly communicated garment benefits — from construction and fit to styling versatility — while educating customers about the environmental impact of each fabric.
The results
Delivered complete product and fabric descriptions aligned with brand voice and sustainability values
Communicated environmental attributes and drawbacks of each fabric with transparency
Elevated product presentation to match luxury positioning, highlighting benefits like styling options, fit, and craftsmanship
“Kristin has been an amazing partner. She writes beautifully composed copy — and one thing I really appreciate as a time-strapped entrepreneur is that she doesn't need a lot of hand-holding. Kristin is on point with the descriptions, the technical details, and when I read her copy for our products, it just feels so elevated. On a side note, I launched with bare-bones descriptions, and at our price point, that was a mistake. Product copy makes a real difference."
—Kinsen Siu, Ida&S Founder