Ida&S

Industry: Ethical Fashion | Luxury Womenswear

Services: Product and Fabric Description Copywriting

Year: 2024-Present

Ida&S

The Challenge

Ida+S needed product and fabric descriptions that aligned with their brand voice and identity — conveying the heart behind their designs and materials. They wanted copy that would educate shoppers about their sustainable practices with transparency, without slipping into greenwashing.

The Solution

I crafted product and fabric descriptions that captured Ida+S’s sophisticated yet grounded brand voice. Each description clearly communicated garment benefits — from construction and fit to styling versatility — while educating customers about the environmental impact of each fabric. I ensured every piece of copy was cohesive, transparent, and compelling for their ethically-minded audience.

The results

  • Delivered complete product and fabric descriptions aligned with brand voice and sustainability values

  • Helped educate shoppers on environmental attributes without falling into greenwashing

  • Elevated product presentation to match luxury positioning, highlighting benefits like styling options, fit, and craftsmanship

 "Kristin has been an amazing partner. She writes beautifully composed copy — and one thing I really appreciate as a time-strapped entrepreneur is that she doesn't need a lot of hand-holding. Kristin is on point with the descriptions, the technical details, and when I read her copy for our products, it just feels so elevated. On a side note, I launched with bare-bones descriptions, and at our price point, that was a mistake. Product copy makes a real difference."

—Kinsen Siu, Ida&S Founder