INTRO OFFER

THE BRAND STORY BLUEPRINTLITE

A strategic brand voice guide for founders ready to write with clarity and confidence—without the cost of full-service copywriting.

BOOK THE BLUEPRINT

Your Greenwash-Proof Tone of Voice Guide

$475 FLAT RATE INVESTMENT (Limited-time Pricing)

A greenwash-proof brand voice guide designed to help purpose-driven founders communicate with authenticity and trust.

BOOK TODAY

WHAT YOU’LL GET

Step 1: Deep Dive Brand Discovery

Before I craft your guide, we’ll dig into the heart of your brand—through a focused intake form and a 60-minute Brand Clarity Call—to uncover the voice, values, and vision that set you apart.

Together, we’ll explore:

  • Your secret sauce (aesthetic POV, design approach, and business philosophy)

  • Your mission, values, and brand “why”

  • Audience insights and emotional connection points

  • Competitor awareness and unique positioning

  • Brand archetyping + personality analysis through two quick assessments

  • Your tone and voice preferences

  • Ethics, sustainability practices, and the heart driving it all

  • Any certifications or claims to ensure greenwashing-proof messaging

But What is the E.T.H.I.C.S. Framework?

Step 2: Brand Voice Profile

A strategic voice toolkit that captures how your brand speaks—and why it resonates. This one-pager includes:

  • Concise, values-rooted mission and vision statements

  • Clearly defined Unique Value Proposition (UVP)

  • Lite empathy mapping to clarify your audience’s mindset and needs

  • Primary and secondary brand archetype descriptions

Step 3: Brand Tone of Voice Handbook

A practical, brand-aligned guide to help you write with clarity, consistency, and confidence—without greenwashing. This handbook includes:

  • 3 Core Voice Pillars with and “how-to” example applications

  • Key tone traits based on your archetype and assessments

  • Do’s and Don’ts for consistent brand tone

  • Curated vocabulary bank + ready-to-use phrase set

  • Sample phrases and guidance for adjusting voice across platforms

* Bonus: Sustainability Messaging Guardrails

  • Messaging best practices for ethics transparency, tailored to your brand

  • Greenwashing red flags to avoid

  • Copy tips to avoid vagueness and present clear, evidence-based claims

*This is not a rough draft—it’s a ready-to-use tool.

Because we invest deeply in the discovery and assessment phase, what you receive is a high-quality, thoughtfully crafted guide built to reflect your brand with clarity and integrity. No revision round is included, but if you need additional support after delivery, I offer hourly consulting at $95/hr.

What It’s Not

This is not a copywriting service—I won’t be writing your web pages or brand stories for you. Instead, this offer is a strategic guide built to help you write your own content with integrity and alignment.

You’ll walk away with clarity, confidence, and a tone that sounds like you—not like a cookie-cutter marketing voice.

If you're looking for full-service messaging and done-for-you copy, I offer that separately through my Signature Brand Story Blueprint.

Book the blueprint

Who Is The Blueprint For?

  1. Brands not yet ready for a full-service copywriting investment but ready to articulate their vision with clarity and consistency—without spending thousands on brand strategy and copywriting

  2. Founders who want to feel empowered and confident to write their own brand copy and need strategic guidance
    Brands committed to ethical practices and seeking to communicate them authentically
    Anyone who’s been avoiding writing for fear of sounding vague, misaligned, or greenwashed

  3. Founders who want a brand tone that sounds like them—not like a generic marketing playbook

“Whether trying to make sense of my many ephemeral ideas, describing a new business model, or brainstorming how to make the world a better place; Kristin quickly reflected on the potential of all that was thrown in the air and elegantly transformed them into memorable stories.”

-JUSSARA LEE, DESIGNER, FOUNDER, AND CFDA MEMBER

Timeline & What to Expect

Here’s how we’ll move from discovery to delivery—clearly and quickly:

  • Upon booking, you’ll be asked to complete a discovery form to clarify your mission, values, audience, and ethical positioning and asked to submit a $100 deposit to reserve the booking.

  • We’ll meet to walk through your responses, explore your tone, and define your unique brand voice direction.

  • To begin work, you’ll return your signed contract and remaining payment ($275). Once received, I’ll begin crafting your guide.

  • I create your custom Tone of Voice Guide using insights from your form, our call, and your assessment results.

  • The final guide is delivered within 1 week of our clarity call. Total time from call to final delivery: Approximately 2-2.5 weeks

Book YOUR FREE DISCOVERY CALL

a formal introduction:

I’M KRISTIN!

As a writer-designer combo, I understand your visionary perspective. I’ll craft authentic brand messaging that deeply connects with your target audience.

MORE ABOUT ME

ALL SERVICES ROOTED IN :

At the heart of each service is my E.T.H.I.C.S. Framework, a storytelling approach developed after a decade of studying the ethical fashion market. These six pillars—Expressive, Transparent, Holistic, Inspirational, Cohesive, and Soulful—ensure that every narrative resonates deeply, builds trust, and inspires meaningful action from your audience.

THE E.T.H.I.C.S. FRAMEWORK

SEE THE FRAMEWORK

faqs

  • The Brand Story Blueprint is a 2-2.5-week process offered on a first-come, first-served basis. If your project is time-sensitive, book early!

  • While I handle the heavy lifting, this is a collaborative, high-touch process. To stay on schedule and make the most of our time, I’ll need thoughtful responses to your discovery form and assessments before our call. Don’t worry—it’ll be fun! Your engagement is key to creating a final guide that truly reflects your brand’s voice and story.

  • Yes! If you’re looking for full-service brand storytelling and copywriting—including custom brand narratives and website copy—I offer that through my Signature Brand Story Blueprint. It’s a more in-depth, done-for-you service that builds on the same strategy foundations, but includes writing deliverables. If you're ready for that level of support, click here to learn more or reach out and I’ll help you decide which offer is the best fit. You can also email me for my full à la carte service menu.

  • This is an introductory offer designed to be affordable and accessible for emerging brands that aren’t yet ready for full-service storytelling and copywriting. Because a lot of thought and strategy goes into the brand discovery and assessment process, a partial deposit is required before your clarity call, with the remaining balance due before guide delivery. Payment plans are not available for this offer.

Ready to elevate your storytelling?

Schedule a free discovery call with me today!

Book My Free Call